I gave the brand a fresh look championing their orange and blue while pairing it with a new bold typeset that gave it a tech timeless feel. I championed marble as the brand’s key texture. Stone marble was to signify elegance and status while harking back to the “stone” in the company name. The Marble pattern also has a visual element of smoothness and fluidity that resonates with the agency’s work culture of being agile and adaptive. Being a very future focused tech savvy brand, I incorporated the use of branded gif textures to help convey their visual story.
This brand revamp included an update of their Branding Guidelines, G-Slide presentation templates and layouts, G-Doc templates, branded merchandise, gift cards as well as a new starter box design.