Illustration, art direction and campaign management with various stakeholders to produce this campaign which consisted of digital gifs on google ads, social and a 15 sec animated video which ran on pre-roll spots throughout YouTube and catch up TV.
The focus of this campaign was to promote Kennards Hire’s competitive advantages that give added value to their customers.
The campaign work involved concept ideation, illustration, art direction, animation v/o script and motion direction. Animation execution was outsourced but closely managed.